Redux | Miklas Njor
Et lavt men bredt "Decision tree" på en kaffemaskine i 7-Elleven. Når jeg først ved hvilken kaffe jeg vil ha, så skal jeg kun trykke et sted for at udføre opgaven. Problemet er skiltene med mer'salg som forvirrer processen.

Decision Tree (for coffee) in 7-Eleven

7-eleven decision tree coffee

A shallow but wide “Decision Tree” for a coffee machine in a 7-Eleven. When I have decided which coffee I want, I only have to press one button to complete the task. The problem is the many up-sale signs on the side of the machine which confuse the process.

Don Norman talks about the Gulf of Goals, where the user, whom we all bow to, has certain goals. It our job as creators of “the machine”, to make the Gulf as easy to cross as possible by striking a common ground with the user.

User obstacles – paths and trees

Dont wall in the user

I think this is a good example of how people will always try to find shortcuts, and as such you should not try to limit them in achieving their task. They want to get from point A to point B as quickly as possible.

In this case, there are two tracks in the park the run next to each other and then devide. When choosing one or the other path, it is not obvious, that one of the them will have no exits until you reach the end of the track. The other track, however, has many exits, and it looks like people got tired of not being able to make an exit.

Hole in the fence. Christianshavn, Copenhagen, Denmark.

Hole in the fence. Christianshavn, Copenhagen, Denmark.

Hole in the fence. Christianshavn, Copenhagen, Denmark.

Hole in the fence. Christianshavn, Copenhagen, Denmark.

Dont set up obstacles for the user

I saw this tree in Østeranlæg in Copenhagen and it’s kind of strange that the tree has engulfed the wire fence, which doesn’t look to be even remotely as old as the tree. How long has it been here?

 Tree engulfs wire fence. Østre anlæg, Copenhagen, Denmark.

Tree engulfs wire fence. Østre anlæg, Copenhagen, Denmark.

 Tree engulfs wire fence. Østre anlæg, Copenhagen, Denmark.

Tree engulfs wire fence. Østre anlæg, Copenhagen, Denmark.

 Tree engulfs wire fence. Østre anlæg, Copenhagen, Denmark.

Tree engulfs wire fence. Østre anlæg, Copenhagen, Denmark.