don norman taler om “the gulf of goals”, hvor brugeren, for hvem vi alle bukker, har bestemte mål. Det er vores job som skabere af “maskinen”, at gøre det så let som muligt at krydse denne “Gulf” så let som muligt, ved at finde fællesnævneren imellem os og brugeren.
Decision Tree (for coffee) in 7-Eleven
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